Renew Capital invests in African beauty industry innovator

Zuri (, a tech-enabled beauty company, seeks to transform the African beauty industry with high-end, beauty products designed by Africans. 

Established in 2016, Zuri is a growing brand in the booming African beauty industry.  Through a unique business model that integrates physical hair salons, an e-commerce platform and social media communication channels in 3 East African countries (Democratic Republic of Congo, Uganda and Rwanda), Zuri distributes its high-end products and services to the growing African consumer market. The company is also tapping into the growing demand in the African diaspora markets in Europe.

"Zuri's objective is to empower women, from all over the world, to become the best version of themselves. We have made it easy for our customers to access high-quality beauty products and services through all of our touchpoints," stated Gisela Van Houcke, the founder & CEO of Zuri. “We are thrilled to welcome Renew Capital aboard as we look ahead to the next phase of Zuri's expansion journey.”

The company has leveraged its innovative model to develop a proprietary platform, seamlessly integrating it into both its e-commerce app and physical salons, delivering tailored experiences to its customers from their home to the hair salons.

"Zuri's innovative approach, particularly their integration of technology to disrupt the beauty space, is truly exciting. Their growth trajectory is very promising, and we're thrilled to join forces with them on this journey," said Adam Abate, Renew Capital’s principal of investment management.

Zuri's innovative business model and commitment to empowering women through beauty have made them a leader in the African beauty industry. With this new investment, the company is poised to take its mission to the next level and make a significant impact on the African beauty industry.