Amethis, through its pan-African fund Amethis Fund III, announces the acquisition of a minority stake in BH Holding, a leading Moroccan player in the packing and export of high-value fruits. This minority stake aims to support the group’s growth strategy, particularly through the development of agricultural land irrigated by desalinated water using sustainable technologies.
BH Holding is a structured family-owned group with a key position in the sector, thanks to its full integration across the value chain – from production to export – and its distribution under both premium proprietary brands and private labels. The group primarily exports citrus fruits, cherry tomatoes, and red fruits to North America and Europe. It relies on modern agricultural practices and demonstrates a strong commitment to sustainability and technological innovation.
Deeply involved in promoting local employment, BH Holding employs nearly 3,000 people and implements social support programs in the rural areas where it operates. Amethis’ entry into the company’s capital will accelerate the development of new farmland irrigated by desalinated water, while further strengthening the group’s ESG commitments and supporting clearly defined social and environmental impact goals.
Mamoune Bouhdoud and Ali Bouhdoud, shareholders and executives of BH Holding, commented: “We are delighted to open a new chapter in our group’s journey alongside a partner like Amethis, whose investor base includes some of the most prominent international institutional investors. This strategic alliance marks a pivotal step that will accelerate our growth in perfect alignment with the ambitions of the Kingdom.”
Amethis counts among its investors leading institutions such as the International Finance Corporation (World Bank Group), the European Investment Bank (EIB), and British International Investment (UK).
Wilfried Poyet, Partner at Amethis, added: “We are very pleased with this new investment in Morocco, in a strategic sector for the Kingdom, and to be partnering with Mamoune and Ali, who have already demonstrated their outstanding entrepreneurial talent.”
Luc Rigouzzo, Co-Founder and Partner at Amethis, stated: “This partnership perfectly reflects Amethis’ ambition to support regional champions in key sectors such as sustainable agribusiness. BH Holding is a prime example of our investment strategy: an integrated, innovative player with strong local roots and tangible social impact. We look forward to starting this collaboration with the BH team.”
Amethis was advised by Grant Thornton Legal (legal), Grant Thornton Conseil (financial and tax), Strategia Partners (strategy), and ESG Africa (ESG & impact).
BH Holding was advised by Coram Africa (financial) and DLA Piper (legal).